Head of Digital - 4 month FTC

Location: London Bridge & Egham

Fourfront Group are in search of a passionate and driven individual to head up our Digital Marketing team, for a 4-month maternity cover (until end of April 2019).

Your role would be to formulate, manage and implement digital strategy and direction for the 4 Fourfront Group brands, with a focus on sourcing and implementing a new Marketing automation platform that integrates with our Microsoft Dynamics CRM.

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Main responsibilities

As Head of Digital, you would be responsible for:

  • Engage with internal stakeholders to develop digital marketing plan for 2019-2020 
  • Lead, prioritise and deliver digital initiatives across the 5 Groups’ Brands (time will be split between Area (60%), Sketch (20%), 360 (10%), The United Workplace (10%).
  • Ownership of all digital activities and Martech stack across the group including; websites, automation, email marketing, digital campaigns, landing pages, microsites, social media channels and analytics.
  • Improve external brand awareness through digital channels and platforms
  • Project manage the roll out of new digital initiatives such as new websites
  • Oversee the direction and creation of digital content
  • Create video briefs and oversee filming process
  • Liaising with external Digital and video agencies
  • Advise on improving functionality and user experience.
  • Assist with sourcing a new Automation platform and develop Automation strategy
  • Oversee SEO, PPC activity, ensuring a focus on commerciality of the SEM mix and provide ROI analysis.
  • Continual analysis and improvement of workflow, procedures and process.
  • Increase marketing contribution & conversion rates

Professional Skills & Experience:

  • Degree qualified in Marketing or related field
  • In depth understanding of CRM and Marketing Automation platforms
  • Minimum 4 years’ experience in a similar role
  • Proactive with proven ability to meet deadlines and work effectively in a fast-paced team environment
  • Strategic thinker and planner
  • Excellent attention to detail

More information / apply

Personal Attributes:

  • Passionate about Digital
  • Innovative and creative
  • Flexible and adaptable
  • Ability to engage and collaborate with senior stakeholders including CEO and MDs
  • Strong character, with an ability to ‘hold their own’
  • Confident, driven personality with a good sense of humour

What we can offer:

  • Competitive Salary
  • Ability to work from home
  • Dress down Fridays and other events!
  • Fun and exciting office environment
  • Benefits (pension, PMI, life & disability insurance)
  • 25 days holiday including the period between Christmas and New Years plus bank holidays.
  • 3 days charity leave

If you would like to find out more about this exciting opportunity, or would like a full job description, just send your CV to comeworkforus@fourfrontgroup.co.uk

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