Location: Ropemaker St, London EC2Y
Size: 6,500 sq ft
Duration: 7 weeks
The fast expansion of digital commerce solutions provider Demandware, coupled with a strategic rebranding exercise, instigated the need for workspace relocation.
Demandware wanted an aspirational workspace that reflected their personality, as well as having a huge ‘wow’ factor so they were able to attract and retain new talent. One of the key challenges was ensuring the re-design was managed effectively with a relatively small and extremely busy Demandware team, so it was essential that Area Sq and sister company Sketch Studios, hit the mark each time. Area Sq created a hot desking area to satisfy regular visitors and introduced a long white bench suitable for collaborative work, informal meetings and lunch. More opportunity for collaboration has been made available via a snug informal meeting area with soft seating from Sketch Studios; as well as a bespoke green, vibrant sofa in the shape of the company logo to offer real brand impact on arrival. Throughout, vibrant colours were used, often against a white background to generate a feeling of energy and excitement for employees and visitors.
The office design and fit out by Area Sq and furniture solutions from Sketch Studios, has been met with such praise from both Demandware employees and visitors that it has become the benchmark for the business’ offices across the globe. More importantly, the Demandware brand statement that everyone is greeted with as they enter the office has had a noticeable impact on visitors. Along with the many other features, this has helped address the key requirements of producing that ‘wow’ factor sought after by Demandware.